Who is C. Wonder (72 Spring St.)? That would be none other than Chris Burch, also known as Tory Burch's ex-husband, but after a peek inside his new SoHo boutique, I'd say his name will stand on its own two feet soon enough. The boutique's grand opening officially kicks off on Saturday, Oct. 22, with additional doses of awesome including a flower cart, a wheel of wonder, mail carriers, style-spotting bloggers, sweet treats, DJ sets, celeb appearances, and, oh yeah, free gifts with purchase.
The big, bright green doors — marked with an extravagant "C" — give way to a veritable emporium of prepped out, stylized goods. Not to imply that the nonpreppy set won't find something to ogle and love here, because they will. The boutique is "divided" into individual lifestyle shops, and each shop has a specific theme and mood to its profferings. In the entry, you'll land in a Regency-style room dedicated to bags; as you make your way deeper into the depths of C. Wonder, you'll encounter a ski resort, a Palm Springs cabana, an English townhouse, a make-it-your-own personalization corner, and a home decor mecca that fits the bill of the picturesque American dream. It's pretty wild — between the colors, patterns, and general flash of new, shiny things, you'll become ensconced in what Burch calls his, "21st century retailing destination." Word to the wise: make a beeline for the dressing rooms. Let's just say I wish I had one of these in my apartment. To find out what I'm talking about, click through.