GapBody Pop-Up on Fifth Avenue Promotes Fitness, Spandex, and Getting Healthy in 2011
Must Shop: Body by Glamour Pop-Up on Fifth Avenue
Last month, Cool Hunting took over the ever-evolving Gap concept venue (680 Fifth Ave., 212-977-7023); now Glamour and Gap Body have outfitted the space with something a little girlier and a little more body conscious.
Coined "Body by Glamour," the pop-up shop offers a well-edited selection of Gap Body apparel, meant to inspire you to want to wear workout clothes and then, um, go to the gym. I actually think it's a great strategic move in light of countless New Year's resolutions to get fit and lose the holiday weight. If bright, snazzy spandex track jackets and zippered yoga pants don't get you revved up for a much-needed sesh on the treadmill, then you're still in luck. Glamour is offering in-store sign-up for its free, 12-week online fitness plan — the program will monitor your nutritional intake, exercise, and sleep patterns. It's almost like having your own trainer, mentor, and nutritionist rolled into one. Now, seriously, there's no excuse to look hot in your new GapBody threads.