Help Power 2011 With Duracell's Time Square Battery Power Rover Bikes
Do Your Part: Light Up Times Square on New Year's Eve
Want to play an integral part in lighting up the 2011 numerals during the New Year's Eve ball drop in Times Square? Easy. Head to Duracell's Smart Power Battery Center (1560 Broadway) and hop onto one of the Power Rover bikes. Pedal hard — believe it or not, these Duracell-powered bikes store your energy, converting your cycling contribution into a power that will be used to light up the numbers when the clock strikes midnight. New York fixtures Richie Rich, Tinsley Mortimer, Robert Verdi, and Carson Kressley all pedaled it out for 2011(below) at Duracell's Smart Power launch party last week.
Besides the sheer coolness of saying you've had a hand in the iconic Times Square ball drop, it doesn't hurt that you get a little aerobic exercise in, support a much more eco-friendly energy-sourcing process, and Duracell provides handy recharging stations so you can juice your cell as your work it out. Drop by the Times Square location through Dec. 31 for an em-powering bike ride. Sounds like a win-win.