Good things come to those who wait — and wait, we did. Luckily, you no longer have to wonder how exactly a mass clothier (sold in Canadian grocery stores, no less) would translate to a Fifth Avenue shopping emporium. Today, Joe Fresh (110 Fifth Ave.) opened its doors on the northwest corner of Fifth Avenue and West 16th Street and, in my mind, proved that it is now a fast fashion force to be reckoned with.
Inside the vaguely Uniqlo-reminiscent space, you'll find countless versions of cashmere boatneck sweaters, oversized silk blouses, Isabel Marant-esque booties, classic slim belts, skinny cords, sheer turtlenecks, and so on. It's stocked with great wardrobe basics, and even more relieving are the prices. The silk shirts are $19, cords are $19, booties are $79, and the neoprene Winter jackets are $99. It's not quite as inexpensive as Forever 21, but not as "pricey" as a Zara. Ladies, have we found our Goldilocks and the Three Bears equivalent of a just-right retail destination? The service here is attentive and friendly (but let's see how it holds up come Black Friday!), the selection is varied, and, oh yeah, there's a cosmetics section and a fitness and lifestyle section to boot. With its Madison Avenue pop-up alive and well and its 34th Street spot slated to open next Thursday, I'll leave it to you to decide whether or not Joe Fresh is in the running to becoming your latest guilty pleasure. Here are 24 snaps inside the Fifth Avenue location to help you along the way — take a look!