I pride myself on being quite the steadfast keeper of deep, dark secrets. But this secret is too good not to share with you. Today marks the launch of Topshop's (478 Broadway, 212-966-9555) secret Wild at Heart store within a store at both its London and New York flagships. You're going to have to be resourceful, crafty, and, dare I say, able to smell the roses in order to find the unmarked, separate entrance to Topshop's temporary pop-up. That's right, not just anybody can shop here, you have to seek it out intentionally.

Rumor has it the door will be hidden behind a curtain of floral arrangements in a corner, curated by one of the pop-up's featured designers Meadham Kirchhoff. So keep your eyes open and your senses keen. Once you do crack the Topshop code, you'll be privy to an array of super limited-edition collaboration pieces from coveted designers Kirchhoff, Pamela Love, and Nasir Mazhar. I'll let you know what I sniff out later today, but if you beat me to the punch, remember — honesty is the best policy, so leave a comment below on your findings!

Source: Topshop